101 Mission Statements From Top Companies
by Jeffrey Abrahams (9781580087612)

101 Mission Statements From Top Companies

Jeffrey Abrahams

Release Date: 01 May 2007
Format: Paperback
Pages: 224
Category: Business Strategy
Publisher: Ten Speed Press
ISBN: 9781580087612
ISBN-10: 1580087612

Ben & Jerry'--'s has one. So do Tiffany'--'s and Smucker'--'s and Microsoft. It doesn'--?t matter whether you'--?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'--'s future and, ultimately, its success. Selected from among America'--'s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

AUD $17.95

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