You're wasting your time if you're trying to attract customers beyond a 10-minute. drive of your business? Not only time, but you're wasting money and a. chance for much bigger profits. Thats the eye-opening assertion. of Tom Feltenstein, the modern-day father of strategic neighborhood. marketing, in "The 10-Minute Marketers Secret Formula.," Renowned marketing strategist Feltenstein provides the tools to. compete against bigger and million-dollar companies.