Seth Godin
Release Date: 16 Sep 2005
Format: Hardback
Pages: 208
Category: Business & Management
Publisher: Penguin Group Australia
ISBN: 9781591841005
ISBN-10: 1591841003
Release Date: 16 Sep 2005
Format: Hardback
Pages: 208
Category: Business & Management
Publisher: Penguin Group Australia
ISBN: 9781591841005
ISBN-10: 1591841003
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
USD $23.95
Dispatch: 3 to 7 business days, stock levels permitting
View other Seth Godin titles like "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World"
Write a customer review of All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.
If you like this title please tell others:
 |
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
