BATTLING BIG BUSINESS
by Lubbers Eveline (9781903998144)

This text reveals how corporate giants attempt to control their "enemies" and how groups and individuals can fight back. Part 1 analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part 2 offers tactical tools to help activists and concerned citizens recognize manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast and irresistable, but also decisive, clear - and unstoppable.

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