Communication and Social Influence Processes
by Charles R Berger;Michael Burgoon (9780870134876)

Communication and Social Influence Processes examines the relationships between verbal and nonverbal communicative activity and social influence processes in a new light. The authors of the eight essays contained in this work have abandoned the narrow constraints of the standard experimental paradigm, and move toward redefining the relationships between communication and social influence processes. This volume does not look at the social influence venue as one in which a single source disseminates a message to an audience -- as an individual presenting a public speech. Instead, social influence is viewed from a broad array of perspectives, including individual-level processes like cognition, language, and personality; interaction-based processes like deception, compliance-gaining, and social exchange; and macro social network interactions.

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