Consumer Psychology in Behavioral Perspective
by Gordon Foxall (9781587982408)

Consumer Psychology in Behavioral Perspective
 
Gordon Foxall
Release Date: 10 December 1010
Format: Paperback
Pages: 244
Category: Applied Psychology
Publisher: Beard Books
ISBN: 9781587982408
ISBN-10: 1587982404

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This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

USD $34.95

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