Packaging is ephemeral - its purpose is to be wasted once weve removed the product it contains. Whilst we are encouraged to reduce, re-use and recycle, Designing for Re-Use proposes that domestic re-use is the Cinderella of this trinity, because it is under researched and little understood. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers behaviour is significant for moving towards sustainability through design.