How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
by Jeffrey J Fox (9780786868247)

How To Become a Marketing Superstar is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters will include: Customers Fire Employees Every Day Beware the Constellation Theory of Marketing Make A Big Splash, Instead of A Lot of Little Ripples Always Have A President??'s Pipeline Own A Market, Not A Mill The Long & amp; Short Definitions of Marketing In addition, there will be a number of chapters that will be "Instant Marketing Genius" challenges. The reader will be asked to provide an instant marketing answer to a business case. Suggested answers will be offered elsewhere in the book. & nbsp;

USD $16.95

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