Indian Media in a Globalised World
by Usha M Rodrigues (9788132104018)

This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as 'foreign' elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical considerations and empirical studies related to the role of Indian media. Indian Media in a Globalised World adopts a multi-disciplinary approach and looks at the role of media in purveying political, economic, and cultural identities. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and the challenges facing the media.

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