Marketing: A Practical Approach by Peter Rix (9780074717516)
Marketing: A Practical Approach (Book)
Peter Rix Release Date: 17 May 2007 Format: Paperback ISBN: 9780074717516 ISBN-10: 0074717510
Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.