Marketing: A Practical Approach (Book)
Peter Rix
Release Date: 17 May 2007
Format: Paperback / softback
Category: Business & Management
Publisher: McGraw-Hill Education - Europe
ISBN: 9780074717516
ISBN-10: 0074717510
Release Date: 17 May 2007
Format: Paperback / softback
Category: Business & Management
Publisher: McGraw-Hill Education - Europe
ISBN: 9780074717516
ISBN-10: 0074717510
Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.
USD $107.91
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