Meatball Sundae
by Seth Godin (9780749928315)

Meatball Sundae (Book)

For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's Meatball Sundae is your one-stop resource.As Godin sees it, 'meatballs' are the goods and services that we are familiar with - the high-quality, slightly boring product that's been turned out by successful organizations for generations. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them.Meatballs have worked for a long time, and they will continue to work - just not as well. But you can't just put a topping on a meatball and expect success - instead, you might need a whole new type of sundae that puts your product in sync with the new marketing toppings... Seth Godin will help you create a sundae worth more than the gold plated spoon to eat it with.

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