Networking actions that pay off Networking masters Ivan Misner, David Alexander, and Brian Hilliard reveal the science behind the art of networking and show you how to build long-term relationships that pay off. With this powerful guide, entrepreneurs learn how to use time-tested techniques paired with new media tools, including blogs, twitter, and social networking sites, to reach quality prospects, leverage new and current contacts, motivate ongoing referrals and more--boosting their client base and their bottom line