Do you want to get more out of your life than simply getting by? Are you no longer willing to sacrifice yourself or others for the trappings of success? Then The Self Factor is the book for you: It shows how fully appreciating yourself and others can be the foundation for enjoying life as well as for being genuinely fulfilled in your business or career. Stop being your own worst enemy - and start becoming your own best friend! From a place of self-acceptance and support, readers can face their fears and challenges, stretching their comfort zones, experiencing themselves more deeply and embrace new possibilities. Drawing from his wide-ranging experience, Duncan Coppock uses the SELF-model to enable the person to achieve more for themselves: S ustaining; E mpowering; L istening; F riendship Together these four aspects cover what is needed to fully appreciate and make the most of everyone's life!