Small business owners and managers face increasing
challenges in a difficult economic climate. One way to
deal with daily struggles is to gain awareness of the
obstacles and pitfalls.and know how to overcome them.
Mathew Dickerson, one of Australia's leading IT
entrepreneurs, makes this possible with his exciting and
instructive book, Small Business Ru!es: The 52 Essential
Rules to Be Successful in Small Business. In a logical
and very readable format, Dickerson describes fifty-two
rules that, if followed, help a small business to
succeed. Dickerson covers it all: setting high standards,
turning perceived failures into positive learning
experiences, being clear about commitment and purpose to
evaluating attitudes toward the workplace. He also delves
into interfacing with clients, and co-workers,
identifying the strengths of one's staff and using them
to the fullest. Every aspect pertinent to running and
growing a small business is covered in this exceptional
book.