Thomson Learning Australia
Release Date: 29 March 2007
Format: Paperback / softback
Pages: 424
Category: Finance & Accounting
Publisher: Cengage Learning
ISBN: 9780538445153
ISBN-10: 0538445157
Release Date: 29 March 2007
Format: Paperback / softback
Pages: 424
Category: Finance & Accounting
Publisher: Cengage Learning
ISBN: 9780538445153
ISBN-10: 0538445157
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
USD $44.95
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