Stage Directions Guide to Publicity by Stephen Peithman;Neil Offen (9780325000824)
Stephen Peithman;Neil Offen Release Date: 08 March 1999 Format: Paperback Pages: 128 ISBN: 9780325000824 ISBN-10: 0325000824
The key to getting people into a regional or community theatre is getting the word out about it. But if the theatre isn't on Broadway and doesn't have an expert press agent (or an extensive ad budget), how does it get attention? "The STAGE DIRECTIONS Guide to Publicity" has the answers From photo calls to news releases, from guerrilla marketing to subscriber communications, this book has advice to cover all needs.