The 2009-2011 Recession Survival Guide: 414 Actions Businesses Can Take to Weather the Storm and Boost Profits
by Michael McDermott (9781892538512)

During a recession, some companies fail, but others not only survive, they come out of it stronger than they went in. Business leaders who take the actions recommended in this book will likely find their companies in this fortunate group. This book contains: - 21 ways to speed cash flow - 33 ways to raise capital - 87 ways to advertise profitably - 22 alternatives to layoffs - 75 ways to build repeat purchases - 98 recession strategies - 7-point turnaround plan - 71 profit-boosting actions That's a total of 414 actions business leaders can take to weather the storm and boost profits.

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