The Creativity Formula: 50 Scientifically-Proven Creativity Boosters for Work and for Life
by Amantha Imber (9780646509624)

Love may make the world go around but it's creativity that drives it forward. Unfortunately, creativity is often viewed as something that is elusive and unpredictable, a quality only owned by "creative" types. Psychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques that allow people to maximise their ability to solve problems more creatively and generate significantly better ideas. There is, in fact, a formula - and it isn't difficult. The Creativity Formula draws on that research to provide 50 simple and scientifically-proven ways to improve creative thinking ability - instantly.Its easy techniques will lead to moreeffective problem solving in both work and life and a business that gets ahead and stays ahead by out-thinking and out-innovatingits competitors. Some of the things you will learn in this book: The leadership style that drives creativity. Why financial rewards kill creativity. The optimal team size for creative thinking. How particular types of images generateinnovative ideas. The colours that boost creative thinking.

USD $18.99

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