There's a Customer Born Every Minute:
by Joe Vitale (9780471784623)

There's a Customer Born Every Minute: (Book)

P.T Barnum, the infamous showman, is probably best known for having said, "There's a sucker born every minute." But, as Joe Vitale reveals in his book, There's a Customer Born Every Minute, Barnum never actually spoke or wrote the line. He instead believed that a customer is born every minute and it was this philosophy that drove his commercial success.
In this completely updated and expanded edition of his book on the business pioneer, Joe Vitale identifies 10 key business practices that developed during Barnum's noteworthy career and suggests ways they might be adapted for effective use today. Originally published by Amacom in 1998, the book was promoted on national television, on an episode of A&E Biography, and sold out overnight. The new edition of There's a Customer Born Every Minute also includes rare material by and about Barnum that makes the book a long lasting collectible for all business people.
In this delightful and absorbing new edition, author Joe Vitale reveals the true secrets to Barnum's success and shares the ten key business practices that Barnum developed during his career. Further, Vitale shows entrepreneurs and business leaders how to adapt these key business practices for today's fastpaced business world. Exploring Barnum's genius for making money, the book follows his careers as newspaperman, politician, entrepreneur, promoter, and founder of museums and circuses-revealing all the business tactics he used along the way.
Including rare material by and about Barnum, such as ads, photos, letters, an exclusive indepth interview with Barnum, and the entire text to his famous speech "The Art of Money Getting," There's a Customer Born Every Minute is both a business resource packed with true business wisdom, and a fascinating look at the man himself.

USD $31.28

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