Silverstein Michael & Fiske Neil
Release Date: 01 Sep 2008
Format: Paperback / softback
Pages: 300
Category: Business Strategy
Publisher: Penguin Group Australia
ISBN: 9781591840701
ISBN-10: 1591840708
Trading up isnat just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoriaas Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these anew luxurya brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional aold luxurya goods. "Trading Up" has become the definitive book about this growing trend.
USD $16.00
Dispatch: 3 to 7 business days, stock levels permitting
Write a customer review of Trading Up: Why Consumers Want New Luxury Goods-and How Companies CreateThem.
If you like this title please tell others:
 |
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
