Seth Godin
Release Date: 20 March 2002
Format: Paperback
Pages: 224
Category: Business & Management
Publisher: Simon & Schuster
ISBN: 9780743220651
ISBN-10: 074322065X
Release Date: 20 March 2002
Format: Paperback
Pages: 224
Category: Business & Management
Publisher: Simon & Schuster
ISBN: 9780743220651
ISBN-10: 074322065X
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
USD $29.22
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