Frederick Newell;Seth Godin
Release Date: 01 April 2003
Format: Hardcover
Pages: 263
Category: Business & Management
Publisher: John Wiley & Sons Inc (US)
ISBN: 9781576601327
ISBN-10: 1576601323
Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com, Wireless Rules, and The New Rules of Marketing. He can be reached at frednote@aol.com.
USD $29.95
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