Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption
by Fisher Ruth D (9780137002825)

A breakthrough approach to solving the #1 problem that causes new technologies to fail in the marketplace: coordination - Will help both technology startups and world-class enterprises dramatically increase the likelihood of success in new product introductions - Leverages the insights of advanced game theory, business strategy, sociology, and economics to improve coordination with partners and customers - Uses practical, non-mathematical examples - ranging from VHS vs. Betamax through Blu-ray vs HD-DVD Summary Too many advanced technologies fail the test of the marketplace. Why? Either users aren't ready to give up existing systems, or software and content providers aren't ready to leave existing markets in favor of nascent markets created by these new technologies. This problem has caused billions in losses, at both startup ventures and the world's largest technology providers. Nowadays, many new technological innovations are launched into complex ecosystems where both hardware and software components must work together (Examples include next-generation gaming hardware and high-definition DVD platforms that can only succeed if they offer attractive, compatible content.) In Winning the Hardware Software Game, Ruth D. Fisher introduces the first systematic way to identify, assess, and solve this critical coordination problem. Fisher uses state-of-the-art game theory to help hardware, software, and content providers identify the specific steps they must take to prepare customers and partners for adoption. Writing in plain, non-technical English, Fisher draws on advanced ideas from sociology, economics, and business strategy, illuminating them with extensive real-world examples. The result: a complete framework that can be used to shape strategy, reduce risk, and increase the profitability of high-stakes technology introductions.

USD $38.98

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