Women Want More: How to Recognize and Respond to Their True Needs and Aspirations by Michael Silverstein (9780061776410)
Women Want More: How to Recognize and Respond to Their True Needs and Aspirations (Book)
Michael Silverstein Release Date: 30 September 2009 Format: Hardcover Pages: 322 ISBN: 9780061776410 ISBN-10: 0061776416
What Women Want reveals how companies can better respond to the evolving and complex shift in buying power being driven by women, which the author, a leading authority on the retail industry, believes is key to revitalizing the failing global economy.