During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver...more details Format:Paperback / softback Pages:222
Dispatch: 3 to 7 business days, stock levels permitting
Alex Frankel
ISBN:9780060849665
Curious to know just what happens behind the 'employees only' doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees...more details Format:Hardback Pages:256
Dispatch: 3 to 7 business days, stock levels permitting
Alex Frankel
ISBN:9781400051052
In "Wordcraft," Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry...more details Format:Paperback / softback Pages:241