Armstrong & Kotler

Marketing Intro Cp (Book)

Armstrong & Kotler

ISBN:9780131424104

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy...more details
Format:Paperback  Pages:720

USD $80.71

 

Principles Marketing Active Bk V2.0 Cp (Book)

Armstrong & Kotler

ISBN:9780130418142

For marketing principles at undergraduate level, this is a new e-commerce oriented book for the Principles course.
Format:Paperback  Pages:672

USD $74.30