The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together...more details Format:Paperback Pages:488
An entrepreneurial outlook is a winning asset in today's economy where "flair and spirit" reign supreme, and every manager is expected to possess one...more details Format:Paperback Pages:960
Finance is at the heart of every business and touches all of our working lives in some way or another. This module gives the essential thinking on defining and measuring financial success as well as showing how to interpret and communicate financial matters in a global context...more details Format:Paperback Pages:960
"Work hard, play hard" is the maxim for today's successful manager. This module takes an holistic look at executive life, offering strategies that will help maintain the career-meter needle at "success"...more details Format:Paperback Pages:1182
You can take a product to market, but can you make it sell? This module takes readers from first steps to leading-edge marketing, using real-world examples of how the 4P's are successfully applied globally today...more details Format:Paperback Pages:960
Business strategy is a complex, abstract and commonly misunderstood area, yet crucial to an organization's future success. This module gives a vital understanding of the basic relationship between today's successful enterprises and their customers...more details Format:Paperback Pages:960
Training is essential if managers are to continue to get the best from their people and enhance the skills, knowledge and experience available to their company...more details Format:Paperback Pages:1356