Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today....more details Format:Paperback Pages:336
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Claude Hopkins
ISBN:9780984282708
Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous...more details Format:Paperback Pages:154
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Claude C Hopkins
ISBN:9781434102775
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history...more details Format:Paperback Pages:132
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Claude C Hopkins
ISBN:9781141262366
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures...more details Format:Paperback Pages:228
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Claude C Hopkins
ISBN:9781605200453
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work...more details Format:Paperback Pages:92
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Claude C Hopkins
ISBN:9781599867243
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising...more details Format:Hardcover Pages:108
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Claude C Hopkins
ISBN:9781599869162
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising...more details Format:Paperback Pages:104
Dispatch: 3 to 7 business days, stock levels permitting
Claude C Hopkins
ISBN:9781453821084
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective...more details Format:Paperback Pages:90
Dispatch: 3 to 7 business days, stock levels permitting
Claude C Hopkins
ISBN:9781604599657
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective...more details Format:Paperback Pages:70