Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business. Key features include:?* Discusses contemporary issues faced by fashion marketers...more details Format:Paperback Pages:208
Mike Easey is Director of Collaborative Ventures in Newcastle Business School at the University of Northumbria. He has worked for three multinationals in marketing research...more details Format:Paperback Pages:260