Kotler
ISBN:9780471646563
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical...
Format:Hardback Pages:256
USD $32.15
Kotler
ISBN:9780471476115
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility...
Format:Hardback Pages:320
USD $37.30
Kotler
ISBN:9780131452657
Make your classroom "newsworthy." Using today's popular newsmagazine format, students are taken on location and behind closed doors. Each news story profiles a well-known company leading the way in its industry. Highlighting 18 companies...
Format:Video
USD $63.69
Kotler
ISBN:9780131001176
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. "Framework for Marketing Management "provides authoritative marketing theory in a concise format to provide flexibility where outside cases...
Format:Paperback Pages:384
USD $63.69
Kotler
ISBN:9780131204270
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook...
Format:Paperback Pages:384
USD $63.69
Kotler
ISBN:9780471455165
Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona...
Format:Hardback Pages:206
USD $25.72
Kotler
ISBN:9780471268673
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In "Marketing Insights from A to Z"...
Format:Hardback Pages:224
USD $24.43
Kotler
ISBN:9780130336293
The Internet and its uses and effects. Demand chain and supply chain management. Customer relationship management and partner relationship management...
Format:Board book Pages:768
USD $92.02
Out Of Print
Kotler
ISBN:9780131982628
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions...
Format:Paperback Pages:816
USD $81.72
Kotler
ISBN:9780787996918
This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy...
Format:Hardback Pages:528
USD $50.18
Kotler
ISBN:9780131268753
What's Key: *Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. *CasePilot: an interactive business simulation to improve your case analysis skills. *Marketing Updates: current and archived articles organized by chapter. *Research Navigator: a portal for online research. *Access to streaming videos...
Pages:1
USD $11.55
Kotler
ISBN:9780131268760
A one-of-a-kind companion for students. Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements...
Format:Paperback Pages:376
USD $45.03
Kotler
ISBN:9780787984960
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena...
Format:Hardback Pages:528
USD $90.12
Kotler
ISBN:9780471650225
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment...
Format:Hardback Pages:160
USD $21.21
Kotler
ISBN:9780071254052
"Think ASEAN!" explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture...
Format:Hardback
USD $23.14
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