A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today...more details Format:Paperback
Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols...more details Format:Paperback
Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands are found in every business and in every market...more details Format:Paperback