Lovelock Patterson & Walker

MKTG1053 Services Marketing Casebook, Source bk 1741031621 Case 1,2,3,4,5,6,7,8,9,10,11,12,13,14 (Book)

Lovelock Patterson & Walker

ISBN:9780733989759

Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson...more details
Format:Paperback  

USD $24.22

 

Services Marketing (Book)

Lovelock Patterson & Walker

ISBN:9780733986789

Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson...more details
Format:Other merchandise  Pages:622

USD $78.62