Mark Batey

Brand Meaning

Mark Batey

ISBN:9781138839410

Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert...more details
Format:Hardback  

AUD $211.99

 This title is not held in stock & is ordered from suppliers, subject to availability.

Brand Meaning

Mark Batey

ISBN:9781138839427

Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert...more details
Format:Paperback / softback  Pages:244

AUD $95.99

 This title is not held in stock & is ordered from suppliers, subject to availability.

Brand Meaning

Mark Batey

ISBN:9780805864540

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services...more details
Format:Hardback  Pages:280

AUD $270.00

 This title is not held in stock & is ordered from suppliers, subject to availability.

El Significado de La Marca

Mark Batey

ISBN:9789506417291

...more details
Format:Paperback / softback  Pages:352

AUD $44.00

 This title is not held in stock & is ordered from suppliers, subject to availability.




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