Orville Walker

Marketing Strategy: A Decision Focused Approach (Book)

Orville Walker

ISBN:9780073529899

"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships...more details
Format:Paperback  Pages:368

USD $57.51

 

Marketing Strategy: A Decision Focused Approach (Book)

Orville Walker

ISBN:9780072961904

"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy...more details
Format:Hardback  Pages:368

USD $54.27