Two leading marketing strategists Francoise Simon and Philip Kotler combine their expertise in the first ever book to offer cutting-edge global strategies for marketing biotechnology. With revolutionary biotechnological breakthroughs occurring in every sector...more details Format:Hardback
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book...more details Format:Paperback
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider...more details Format:Hardback