The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view...more details Format:Hardback Pages:208
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Seth Godin
ISBN:9780141025025
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't...more details Format:Paperback / softback Pages:210
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Seth Godin
ISBN:9781591845331
Release Date: 24 April 2012 The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view...more details Format:Paperback Pages:240
All Marketers Are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works---And Why Authenticity Is the Best Mark...more details Format:Hardcover Pages:220
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Seth Godin
ISBN:9780749928308
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard...more details Format:Paperback / softback Pages:96
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Seth Godin
ISBN:9789562912143
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox...more details Format:Paperback Pages:52
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Seth Godin
ISBN:9781591841678
How to find the asoft innovationa that will make your product, service, school, church, or career worth talking about We live in an era of too much noise...more details Format:Paperback Pages:239
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Seth Godin
ISBN:9781591840411
Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book...more details Format:Hardback Pages:288
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious...more details Format:Paperback / softback Pages:224
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Seth Godin
ISBN:9781591843160
The bestselling author of "Tribes" and "The Dip" returns with his most powerful book yet Who is Seth Godin? "It's easy to see why people pay to hear what he has to say. Godin is a marketer...more details Format:Hardcover Pages:244
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Godin Seth
ISBN:9781742673950
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet...more details Format:CD-Extra
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Seth Godin
ISBN:9781591844099
There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book...more details Format:Paperback Pages:244
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Seth Godin
ISBN:9781742338309
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet...more details Format:CD-Audio
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Seth Godin
ISBN:9781598871036
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation. American Express could have become PayPal...more details Format:CD
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Seth Godin
ISBN:9780749928315
For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's Meatball Sundae is your one-stop resource.As Godin sees it...more details Format:Hardback Pages:256
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Seth Godin
ISBN:9781591841746
aGotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donat care, as long as itas shiny and new.a Wait. According to bestselling author Seth Godin...more details Format:Hardcover Pages:232
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Seth Godin
ISBN:9781591845355
Release Date: 24 April 2012 Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt...more details Format:Paperback Pages:256
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing...more details Format:Paperback / softback Pages:256
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Seth Godin
ISBN:9780743221429
Vice-President of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing...more details Format:Paperback
Vice-President of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing...more details Format:CD-Audio
The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program...more details Format:Hardcover Pages:256
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Seth Godin
ISBN:9781455810970
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience...more details Format:CD
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Seth Godin
ISBN:9781455810987
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience...more details Format:CD
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Seth Godin
ISBN:9781455810994
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience...more details Format:CD
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Seth Godin
ISBN:9781455811007
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience...more details Format:CD
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Seth Godin
ISBN:9781936719006
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in.We post a help wanted ad and look for experience...more details Format:Hardcover Pages:85
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Seth Godin
ISBN:9781455824571
We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience...more details Format:CD
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Seth Godin
ISBN:9780141016405
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth...more details Format:Paperback / softback Pages:160
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Seth Godin
ISBN:9781591843177
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky...more details Format:Hardcover Pages:210
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Seth Godin
ISBN:9781591840213
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky...more details Format:Hardcover Pages:160
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Seth Godin
ISBN:9781596597587
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth...more details Format:CD
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Seth Godin
ISBN:9780141030531
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog...more details Format:Paperback / softback Pages:352
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Seth Godin
ISBN:9781591841265
More provocative business thinking from the bestselling author of "Purple Cow" and "All Marketers Are Liars" As one of todayas most influential business thinkers...more details Format:Hardcover Pages:323
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization...more details Format:Paperback Pages:288
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Seth Godin
ISBN:9780743227902
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin...more details Format:Paperback Pages:112
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Seth Godin
ISBN:9780684856964
Everything a crossword solver could ever need -- in one complete volume Who won the Academy Award for best actress in 1993? What's another word for "nerd"? If you're a modern puzzler...more details Format:Paperback Pages:864
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Seth Godin
ISBN:9781591842330
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes...more details Format:Hardcover Pages:151
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ISBN:9781423374121
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes...more details Format:CD
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ISBN:9781423374114
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes...more details Format:CD
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Seth Godin
ISBN:9781423374107
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes...more details Format:CD
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Seth Godin
ISBN:9781423374091
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes...more details Format:CD
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Seth Godin
ISBN:9780743220651
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore....more details Format:Paperback Pages:224
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Seth Godin
ISBN:9780307704078
There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title)...more details Format:Audio
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Seth Godin;Seth Godin Paul Lim;Paul Lim
ISBN:9780793128815
This book translates the secret language of financial folks into plain English. Managing cash, preparing financial statements, dealing with inventory...more details Format:Paperback Pages:240
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Seth Godin Seth Godin
ISBN:9780793125548
Even though more people are investing billions of dollars in mutual funds, both directly and through a variety of retirement programs, often they don't have a clear understanding about what it really means to invest in mutual funds. In If You're Clueless About Mutual Funds and Want to Know More...more details
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Seth Godin Seth Godin
ISBN:9780793143672
Be a savvy investor and make the stock market work for you. The stock market moves at a dizzying rate, and it can be intimidating for novices to locate the tools necessary to begin making smart investments. Seth Godin's completely updated and revised book...more details Format:Paperback Pages:216
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The Group of 33;Seth Godin SethGodin
ISBN:9781400132010
How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx)...more details Format:CD
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ISBN:9781400152018
How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx)...more details Format:CD
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The Group of 33;Seth Godin SethGodin
ISBN:9781400102013
How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx)...more details Format:CD
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Seth Godin;Hugh MacLeod
ISBN:9781591841661
The old saying is wrongawinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun...more details Format:Hardcover Pages:80
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Ed Aviza;Seth Godin Productions
ISBN:9780684822747
A guidebook on the ancient art of reading tarot cards is combined with modern technology in the form of a CD-ROM to produce this interactive package...more details Format:paperback;CD-ROM Pages:224
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Seth Godin;Malcolm Gladwell
ISBN:9780786887170
Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the Idea Virus firsthand:
More than 250...more details Format:Paperback Pages:234
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Frederick Newell;Seth Godin
ISBN:9781576601327
Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com...more details Format:Hardcover Pages:263
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Godin Seth
ISBN:9780141036458
Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies...more details Format:Paperback / softback Pages:368
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Godin Seth
ISBN:9780749939755
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere...more details Format:Paperback / softback Pages:144