This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, Advanced Theory and Practice in Sport Marketing goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing.
Advanced Theory and Practice in Sport Marketing also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.
* Practitioner interviews accompanying every chapter teams practical advice with high level sports marketing theory
* Each chapter includes chapter outlines, chapter objectives, a glossary, ethical and global case studies plus PowerPoint slides and an electronic test bank available online to accelerate learning.
* Delves into advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more.
"Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport-management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers."
Dr. Richard M. Southall, Director of the College Sport Research Institute and Assistant Professor in Sport & Leisure Commerce at The University of Memphis, USA.
"Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike. Their new book, *Advanced Theory and Practice in Sports Marketing,
* brings new and advanced thinking about sport marketing to the playing field. For students and faculty, this book will be a very good book to use for advanced courses in sport marketing either as the single text, or as a complement text.
*It adds information and knowledge about sport marketing that doesn't already exist in the current sport marketing books on the market. For professionals, this book can help with strategic and competitive planning to move the sport business or product forward in a very competitive industry."
Dr Brenda G. Pitts, Professor of Sport Marketing, Georgia State University, USA.
ABOUT THE AUTHOR
Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia.
His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State University in 1991; a M.Ed. in Administration and Supervision from Salisbury University in 1992; and an Ed.D in Sport Management from the United States Sports Academy in 1998. Jason Hunter, 1990 graduate of Plymouth State University with a BS in Physical Education earned his Masters Degree in 1993 from the United States Sports Academy in Sports Management and a PhD in Educational Administration from Madison University in 2005.
Hunter has dedicated his life to teaching and coaching at the collegiate level. At Plymouth State University, he served as the director of recreation, assistant baseball and womens soccer coach and head womens softball coach. Hunter also supervised the recreation component of a new nine million dollar campus recreation and student union building. Co-owner of D & M Sports, a sporting goods retail store, Hunter joined his love and knowledge for sports to providing quality sporting goods equipment to the community. Since 1997, Hunter has served as a head coach of baseball, womens soccer, assistant athletic director, and faculty member at New England College. Head mens and womens soccer coach and faculty member at North Central College and most recently been granted tenure at College Of DuPage where he is also head womens soccer coach. Hunter has been selected as Coach of the Year five times and Adidas Central Coach of the Year in 2005. Hunter is developing a Sports Management Program at College of DuPage and also serves as a senator for the faculty association. He has presented at regional, national and international conferences.