Advertising and Hong Kong Society
by Robert Hullot-Kentor;Sanjay Loughran TrishReddy (9789629962647)

Advertising and Hong Kong Society

Robert Hullot-Kentor;Sanjay Loughran TrishReddy

Release Date: 15 January 2006
Format: Hardback
Pages: 250
Category: Advertising & Marketing
Publisher: Columbia University Press
ISBN: 9789629962647
ISBN-10: 9629962640

The Contributors to this collection consider the social, psychological, legal, and ethical effects of advertising in Hong Kong. The book balances a comprehensive discussion of advertising in this important consumer market, with practical solutions for marketers.

AUD $39.95

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