Advertising Concept Book:Think Now,Design Later
by Pete Barry (9780500514054)

Advertising Concept Book:Think Now,Design Later
Pete Barry
Release Date: May 2008
Format: Hardback
Pages: 272
Category: Industrial & Commercial Art & Design
ISBN: 9780500514054
ISBN-10: 0500514054

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.

AUD $59.95

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