Advertising is Dead. Long Live Advertising!
by Tom Himpe (9780500513149)

Advertising is Dead. Long Live Advertising!
Tom Himpe
Release Date: 05 Sep 2006
Format: Hardback
Pages: 224
Category: Advertising & Marketing
ISBN: 9780500513149
ISBN-10: 0500513147

As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. Here is a book that provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

AUD $90.00

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