Advertising Outdoors
by David BERNSTEIN (9780714843865)

Advertising Outdoors
 
David BERNSTEIN
Release Date: 31 January 2004
Format: Paperback / softback
Pages: 240
Category: Advertising & Marketing
ISBN: 9780714843865
ISBN-10: 0714843865



An in-depth study of outdoor advertising since the early 19th-century.



This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns. Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. The history of the poster and outdoor advertising in general - from early ingenuous announcement to post-modern reflexive culture - is richly illustrated with hundreds of images drawn from the author's personal wealth of knowledge. Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are d

AUD $49.95

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