American Developer: A Practical Guide to Extending Business Internationally in a World That Is Flat in Places
by Kevin G McGibben (9781440127441)

American Developer: A Practical Guide to Extending Business Internationally in a World That Is Flat in Places
 
Kevin G McGibben
Release Date: 01 March 2009
Format: Hardcover
Pages: 152
Category: International Business
Publisher: iUniverse.com
ISBN: 9781440127441
ISBN-10: 1440127441

Add To Cart


Kevin McGibben has provided us with a long needed "how to" book on developing international markets. His book is constructed both from his research and teaching, and from years of developing international markets for his own company and other companies for whom he has consulted. It is targeted to both business professionals that are pursuing international markets as well as graduate business students looking to learn the ropes of international business and marketing.
-Ernest J. Scalberg, Dean of the Fisher Graduate School of International Business
Monterey Institute of International Studies
Monterey, California

"American Developer" introduces the concept of 'international market development' as an enterprise's effort to extend business outside its home country market. McGibben describes the concept and explains how various functional areas of an organization can drive international expansion.

With 15 years of international market development experience, McGibben uses engaging anecdotal experiences to introduce concepts to the reader. Whether studying international business, managing an international assignment or an executive of a global enterprise, " American Developer" is a unique "how to" resource that plainly presents a combination of marketing and business planning tools that the reader can use to launch and thrive in their international business career.

USD$25.95

   Dispatch: Immediate - In Stock


View other Kevin G McGibben titles like "American Developer: A Practical Guide to Extending Business Internationally in a World That Is Flat in Places"



Write a customer review of American Developer: A Practical Guide to Extending Business Internationally in a World That Is Flat in Places.



If you like this title please tell others:

tell others

post to your Facebook wall post on Twitter post on Digg recommend to Stumbleupon bookmark on Delicious RSS feed send to a friend


Australian BookShop
Australian Bookshop. Established 2003
Search
Shopping Cart Customer Support


HolisticPage
International Online Store
of Inspiration
Tel: +61 2 4959 9097
we ship everywhere
Australia Post
Australia Wide
.
Worldwide