Analysis on the Brand Awareness of Hino Dutro
by Stephanus Lukmanto (9783838309309)

Analysis on the Brand Awareness of Hino Dutro
 

Stephanus Lukmanto


Release Date: 16 August 2009
Format: Paperback
Pages: 80
Category: Advertising & Marketing
Publisher: Lap Lambert Academic Publishing
ISBN: 9783838309309
ISBN-10: 3838309308



This research has been conducted by the writer for PT. Hino Motors Sales Indonesia. Therefore, the final result of this research is only relevant for Hino brand only. The result would irrelevant for any other brands, even if they are in the same category with Dutro.It is because that the variables that being processed in this research is using the brand awareness of Hino Dutro and promotion tools that PT. HMSI conducts. It means that if other brand of truck manufacturers will have to repeat the survey using their own brand and promotion tools

AUD $113.95

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