Content Rights for Creative Professionals
by Arnold Lutzker (9780240804842)

Content Rights for Creative Professionals
Arnold Lutzker
Release Date: 02 December 2002
Format: Paperback / softback
Pages: 320
Category: Video Photography
Publisher: Taylor and Francis
ISBN: 9780240804842
ISBN-10: 0240804848

"Content Rights for Creative Professionals" is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals. This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgement in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating. This book provides access to the most up-to-date copyright and trademark information. It suits the perspective of the freelance artist as well as the in-house media professional.

AUD $108.00

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