Creating Flash Advertising
by Jason Fincanon (9780240809496)

Creating Flash Advertising
 
Jason Fincanon
Release Date: 17 August 2007
Format: Paperback / softback
Pages: 256
Category: Animated Films
Publisher: Taylor and Francis
ISBN: 9780240809496
ISBN-10: 0240809491



Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. "The Hands-On Guide to Creating Flash Advertising" delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: mastering the myriad of ad specs, deadlines, quality and version control issues; creating ads that balance campaign goals with design constraints; preparing and building ads with team and QC standards; using forms and data in ads without file bloat; file optimization techniques for swf files; 3rd party rich media technologies that transcend the 30k banner; trafficking and tracking ads for impressions, interactions, clicks, and conversions; and, using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website.

AUD $60.99

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