Design of Things to Come: How Ordinary People Create Extraordinary Products The
by Cagan Jon et al (9780131860827)

Design of Things to Come: How Ordinary People Create Extraordinary Products The
 

Cagan Jon et al


Release Date: 11 Aug 2005
Format: Hardcover
Pages: 237
Category: Product Design
ISBN: 9780131860827
ISBN-10: 0131860828



The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

AUD $44.95

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