Factors Influencing Customer's Attitude Toward Private Label Brand
by Farrel Abdiel Archito (9783659635885)

Factors Influencing Customer's Attitude Toward Private Label Brand
 

Farrel Abdiel Archito


Format: Paperback / softback
Pages: 92
Category: Production & Quality Control Management
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659635885
ISBN-10: 365963588X



This book is comparing the theory of private label in Indonesia with a unique case of private label that defect from the theory. While majority of private label products in Indonesia has low purchased possibility, it does not applied to the private label of Griya Supermarket. It is based on the survey done to the customers of Griya Supermarket. Many interesting fact and new theory appear in this research.

AUD $87.95

 This title is not held in stock & is ordered from suppliers, subject to availability.



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