Logos Redesigned: How 200 Companies Successfully Changed Their Image
by David E Carter (9780060748050)

Logos Redesigned: How 200 Companies Successfully Changed Their Image
 
David E Carter
Release Date: 25 May 2006
Format: Hardcover
Pages: 190
Category: Graphic Design
ISBN: 9780060748050
ISBN-10: 0060748052



A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

AUD $59.99

 This title is not held in stock & is ordered from suppliers, subject to availability.


View other David E Carter titles like "Logos Redesigned: How 200 Companies Successfully Changed Their Image"



Write a customer review of Logos Redesigned: How 200 Companies Successfully Changed Their Image.



If you like this title please tell others:

tell others

post to your Facebook wall post on Twitter post on Digg recommend to Stumbleupon bookmark on Delicious RSS feed send to a friend


Australian BookShop
Australian Bookshop. Established 2003
Search
Shopping Cart Customer Support


HolisticPage
International Online Store
of Inspiration
we ship everywhere
Australia Post
Australia Wide
.
Worldwide