Macrowikinomics: Rebooting Business and the World
by Don Tapscott (9781591844280)

Macrowikinomics: Rebooting Business and the World
Don Tapscott
Release Date: 29 May 2012
Format: Paperback
Pages: 428
Categories: Management & Management Techniques
Systems & Planning
Publisher: Portfolio
ISBN: 9781591844280
ISBN-10: 1591844282

In their bestseller "Wikinomics," Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu-nicate, create value, and compete in the new global marketplace.
This sequel shows that in more than a dozen fields--from finance to health care, science to education, the media to the environment--we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
With vivid examples from diverse sectors, "Macrowikinomics "is a hand-book for people everywhere seeking a transformation of industry and institu-tions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.

AUD $27.95

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