Marketing the Labour Party
by Wring D (9780333689523)

Marketing the Labour Party
 
Wring D
Release Date: 23 Jan 2005
Format: Hardback
Pages: 240
Category: Political Parties
ISBN: 9780333689523
ISBN-10: 0333689526



The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

AUD $182.00

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